Danick Gutters — Home services
Scales from nothing to a booked-out calendar.
One truck, no website, no reviews. Eighteen months later: a service-area site that ranks, a lead engine, and a second crew on the road.
- 340Leads per month, from zero
- #1Map pack in fourteen towns
- $38Cost per booked job
- 2Crews on the road, from one
The brief.
Danick installed gutters well and marketed them not at all. Work came from a cousin, a church bulletin, and a magnet on the truck. The calendar was full in October and empty in March. There was no website to send anyone to, and the one review online was from 2019.
What we did.
A site built for the towns, not the brand
Thirty-one pages, twenty-two of them generated from a single data file: one for every town in the service area, each answering the question a homeowner actually types into Google at ten at night.
Reviews as a habit, not a favor
A text goes out the moment a job closes. Ninety days in, the profile had more five-star reviews than every competitor in the county combined.
Paid search only where organic could not reach
Storm season, new subdivisions, and the two towns where the map pack would not budge. Everything else runs on rankings.
The outcome.
The calendar is booked six weeks out in every month of the year. A second crew started in spring. The truck still has the magnet. It just is not the marketing plan anymore.
“I used to pray for rain. Now I hire for it.”Owner, Danick Gutters
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