Services
Branding
Positioning, voice, identity. The thing people repeat when you’re not in the room.
How we workThe idea.
Most brands already know who they are. They just can’t say it in one sentence. We find that sentence first, then build the positioning, the voice and the identity that carry it, so every touchpoint says the same thing in the same way.
What a brand is made of.
- 01
The line
One sentence anyone in the company can say, and every customer can repeat.
- 02
The voice
How the brand sounds, written down so everyone writes the same way.
- 03
The look
Logo, type, colour and photography that make the line visible.
- 04
The book
Every rule in one place, so the brand survives new hires and new agencies.
“From $500K to $15 million in eleven months, starting with a full rebrand.”
How we do it.
- I
Listen
Interviews with founders, staff and customers, and an audit of everything the brand already says.
- II
Find the line
Positioning options tested against your market until one sentence holds up.
- III
Build the identity
Voice, logo, type, colour and photography designed around that sentence.
- IV
Hand it over
A brand book and templates your team can use from day one.
Questions, answered.
How long does a rebrand take?
Most branding engagements run six to ten weeks from the first interview to the finished brand book.
Do we have to change our name or logo?
No. Plenty of brands keep both. We change what is not working and keep what people already recognize.
What do we get at the end?
Positioning, a voice guide, a full visual identity with source files, and a brand book with templates.
Let’s talk branding.
Four quick questions and we send back the first moves we would make for your brand. Or skip the questions and write to us.
Next service
Creative Strategy
Jointhe club.
Tell us where you want your brand to be. We'll show you the vision we see for it, the first moves we'd make, and how we'd get there together.